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"Branding" Blog Posts

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March 29, 2018

Brand Citizenship: What Does "Doing Good" Actually Mean?

Corporate social responsibility has gone through a quiet evolution in the past decade, and that's a good thing. You may remember when it meant spending a Friday afternoon planting trees at a local school. Or maybe doing a charity fun run. While such activities still take place, the idea of businesses "doing good" has broadened. […]

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June 2, 2014

Bringing Your Brand to Life

Brands like Zappos®, Amazon® and Apple® are household names. As such, they enjoy the kind of exposure, respect, and recognition that other brands only dream about. So, what do these companies do to stand out from the crowd? According to Denise Lee Yohn, author of "What Great Brands Do," the world's biggest brands consistently implement […]

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