Storytelling is a very useful skill when it comes to communicating ideas.
It was great to hear Bill McGowan’s contribution to this rich vein of advice. For him, every story should have three components: the setup, the build, and the reveal. He explained to me that this structure needs to be flexible, so that you can respond to your audience’s reaction as your story unfolds.
Question: Do you use stories to get your meaning across? Do you like it when other people do?