5 reasons to expense Mind Tools Learn more
Managers and leaders have been using Mind Tools for over 25 years
Now, 24 million learners globally benefit from our extensive Content Library, development tools, and custom learning experiences. See how Mind Tools for Business can help develop your managers and leaders.
Find out more
Managers and leaders have been using Mind Tools for over 25 years
Now, 24 million learners globally benefit from our extensive Content Library, development tools, and custom learning experiences. See how Mind Tools for Business can help develop your managers and leaders.
Find out more
MAIN MENU

Sign-up to our newsletter

Subscribing to the Mind Tools newsletter will keep you up-to-date with our latest updates and newest resources.

Close
Working on it...
Successfully subscribed to the newsletter
Sorry, something went wrong
July 7, 2014

Speak More Effectively

Rachel Salaman

, ,

Share this post:

BillMcGowanStorytelling is a very useful skill when it comes to communicating ideas.

Here at Mind Tools, we’ve talked to a lot of storytelling experts, including Ty Montague, Paul Smith and Annette Simmons.

It was great to hear Bill McGowan's contribution to this rich vein of advice. For him, every story should have three components: the setup, the build, and the reveal. He explained to me that this structure needs to be flexible, so that you can respond to your audience's reaction as your story unfolds.

In this audio clip, from our Expert Interview with McGowan, he offers some tips on holding the attention of your audience. These are outlined in detail in his new book, “Pitch Perfect.”


Listen to the full interview
 ¦ Install Flash Player.

Question: Do you use stories to get your meaning across? Do you like it when other people do?

Share this post:

4 comments on “Speak More Effectively”

  1. I sometimes use stories and then feel the need to explain them and draw out the parallels of what I want them to see. I wonder if that is a good thing to do or not? Any thoughts?

    1. I think it's good that you do that. A story can seem pointless without the parallels. With stories where the parallels are less obvious I would definitely clarify as well. It's like switching on a light: suddenly the contents of a room are easy to see. Same when clarifying in communication.

  2. Thanks Bree and Mika for sharing. I agree that sometimes it is good to draw out the parallels between the story you are telling and what you want to audience to understand. It just cements, reinforces and crystalises the message and point you are trying to make.

  3. You got really good tips here. It was quite difficult for me to tell stories in front of an audience. A lot of questions roll inside my mind such as “Am I communicating effectively?” or “Are they even listening to my story?” Good thing I saw this article with the audio clip of your Expert Interview with McGowan. Thank you very much for sharing this. These are some amazing tips and they truly lent me a hand in making myself an effective public speaker. I really needed to improve my speaking skills for my career so these tips were a really useful.

Leave a Reply

Your email address will not be published. Required fields are marked *

Managers and leaders have been using Mind Tools for over 25 years

Now, 24 million learners globally benefit from our extensive Content Library, development tools, and custom learning experiences. See how Mind Tools for Business can help develop your managers and leaders.
Find out more

You may also like...

November 16, 2023

Digging Into Conflict: How to "Play Nice" at Work

"It leads to what the author calls “assertive play” – not brick-on-skull assertive, but self-confident engagement, where people know they have things to contribute, and stake their claim."- Jonathan Hancock

, ,

October 11, 2023

Accepting Praise – How to Own Your Achievements

There's a lot of advice on giving praise, but how can we accept it gracefully? Mind Tools' Assistant Content Editor, Alice Gledhill, explores why accepting praise can be so difficult.

, ,

September 28, 2023

How to Find a Right-Fit Job: My Expert Interview With André Martin 

For a long-lasting, fulfilling experience at work, it pays to think carefully before applying for a job.

,

© Mind Tools Ltd 2024. All rights reserved. "Mind Tools" is a registered trademark of Mind Tools Ltd.
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram