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"Writing" Blog Posts

March 30, 2022

What It's Like to Be a Published Author – Q&A

Hear from two of our in-house writers about what it's like to become a published author, and the life lessons they picked up on the way

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February 12, 2016

Let Your Content Run Its Own Course

"Inverted Pyramid" writing is about sharing information in a clear, concise and attention-grabbing way. The most important facts appear first and are followed by the less critical ones. The reader only needs to digest the first line of the story to grasp its main points, and an editor can easily cut it down to fill […]

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March 31, 2015

Doodle do

You know that feeling... You’re in a post-lunch meeting and your eyelids feel heavy. It’s hard to concentrate. Your attention starts to drift and your mind wanders to other tasks you’d rather be getting on with. Maybe you’re planning what to have for supper later. Or worse, you start to nod off... then your boss […]

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March 24, 2014

Keeping It Short

Do you sometimes feel overloaded with information? Every day, you probably experience a deluge of written reports, emails, newsletters, tweets, texts, and telephone calls competing for your attention. Just think how much more time you'd have for the really important things, if everyone got to the point quickly and clearly. In our Expert Interview with […]

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