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I’m fascinated by data. Perhaps you should be, too? One of the things I love about working online is that you can so quickly do two things: understand – through data and conversation – what your customers want and do not want; and find out – through structured experimentation – what really matters to people. […]
If you were given responsibility for optimizing your organization's marketing approach, where would you start? You might begin by scrapping your existing strategy and trying something new. This is risky, but it might work. But perhaps it would be smarter to look at why the current approach isn’t working first, and then come up with […]