NEW Mind Tools Virtual Workshops Book your space
Gain essential management and leadership skills
Busy schedule? No problem. Learn anytime, anywhere.
Subscribe to unlimited access to meticulously researched, evidence-based resources.
Join today!
Join Mind Tools
MAIN MENU

Sign-up to our newsletter

Subscribing to the Mind Tools newsletter will keep you up-to-date with our latest updates and newest resources.

Close
Working on it...
Successfully subscribed to the newsletter
Sorry, something went wrong
November 3, 2014

Using Data to Make Good Decisions

Heather Levin

Share this post:
©©GettyImages/shironosov

Behind-Every-Good-Decision_cover_80x125If you were given responsibility for optimizing your organization's marketing approach, where would you start?

You might begin by scrapping your existing strategy and trying something new. This is risky, but it might work. But perhaps it would be smarter to look at why the current approach isn’t working first, and then come up with a strategy that addresses the problem. To do this, you’d need to use business analytics.

The term “business analytics” might sound complex and impenetrable, but it doesn’t have to be that way at all. And once you learn the basics, you can use it to solve most organizational problems.

Piyanka Jain and Puneet Sharma’s new book, "Behind Every Good Decision," is a practical primer on the world of business analytics. It outlines what analytics entails, and offers a simple five-step process for using analytics to solve everyday problems.

The audio clip below, from our Book Insight into "Behind Every Good Decision," explains how one straightforward methodology – aggregate analysis – can help you learn more about your target market.

Listen to the full Book Insight in the Mind Tools Club ¦ Install Flash Player.

If you’d like to learn more about business analytics and how it can be used to solve problems in your organization, don’t miss our Book Insight on "Behind Every Good Decision."

Question: Do you use analytics in your role? If so, how? Join the discussion below!

Share this post:

2 comments on “Using Data to Make Good Decisions”

    1. Thank you for your thanks. Hope you enjoy more of our resources to help further develop your knowledge and skills.

Leave a Reply

Your email address will not be published. Required fields are marked *

Gain essential management and leadership skills

Busy schedule? No problem. Learn anytime, anywhere. Subscribe to unlimited access to meticulously researched, evidence-based resources. Join today!
Get started

You may also like...

October 26, 2023

The Centennial Mindset: My Expert Interview With Alex Hill

“Centennial” organizations deliver benefits for communities and society as a whole, as well as for themselves.

,

October 9, 2023

Whose Job Is Strategy?

Before the pandemic, strategy was mostly the responsibility of top-level executives and managers. But after Covid-19, strategic leadership is much more a collective effort.

,

June 16, 2023

What's the Point of Planning? The Benefits of a 5-Year Business Plan

In turbulent times, mid-to-long-term planning lets you and your organization focus on the things you can control – and at least be aware of the things you can't. Get it right, and you'll keep a handle on who you are as a company, what you want to achieve, how you’re going to do that, by when, and with what effect. And you'll spot some of the difficulties and dangers ahead.  

,

© Mind Tools Ltd 2024. All rights reserved. "Mind Tools" is a registered trademark of Mind Tools Ltd.
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram