I can't count the number of times that I've excitedly opened a new message on my phone, only to find yet another email from yet another company asking me whether I can "spare a few seconds" to give them some feedback in yet another "customer satisfaction" survey. Often I delete these messages straight away, mumbling to myself […]
Social media is a really useful channel for assessing customer service. People can reach out to your business with just a click of a mouse, and give instant feedback about their experience of using your products and services. But what can you do if that feedback is rude or offensive? My first office job was as a […]