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Providing high-quality L&D content for all at the RSPCA

Explore how Mind Tools helped the Royal Society for the Prevention of Cruelty to Animals (RSPCA) - the UK's largest animal welfare charity - to engage their learners.
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The Challenge

Amid a department restructure in 2019, the charity's L&D professionals were looking at what learning tools they could offer leaders and managers across the organization.

But over time, that evolved into a search for a learning solution that would be accessible and useful to every member of the RSPCA's almost 2,000-strong workforce. Despite having an LMS, their existing content was all of the same format, so they began browsing content libraries, looking to develop a blended learning program.

However, the team decided to look for something more universally accessible and helpful to staff, be they Inspectors, Animal Rescue Officers, or Headquarters employees. They wanted a learning solution people could utilize on the go, because the RSPCA has just as many staff operating out in the field as behind a desk.

"We wanted everyone in the organization to be able to take advantage of whatever solution we settled on. It had to be modern—and it had to be bitesize! Finally, of course, our learning solution had to be affordable—we are a charity, after all."

Kerry Gabriel O’Sullivan—Learning and Development Manager, RSPCA

To meet their learners needs, the RSPCA needed to:

  • adopt a learning platform that was user-friendly both in terms of content and interface
  • settle on a learning solution accessible across all devices—especially important for their frontline staff, who move around a lot
  • find learning content that came in a variety of engaging formats, catering to both leadership and softer skills.

Watch RSPCA managers share their experience with Mind Tools

Video duration: 16 minutes 54 seconds

The Solution

Mind Tools experts gave multiple demos of our offering to RSPCA staff, joined some of the charity’s webinars, so employees could have honest conversations about the future of their learning and development.

The same day the RSPCA re-launched its LMS, it also launched its Mind Tools offering, complete with an exciting campaign to boost engagement from the get-go. This was instrumental in promoting the L&D team’s profile across the company, and demonstrating they were there to support staff no matter what their needs.

We had a few learning options available to us, but Mind Tools always stood out for me because I’d previously experienced its high-quality content. What’s more, it wasn’t corporate, and that was perfect for the RSPCA. We’re all about getting our hands dirty and rescuing animals, so we wanted our learning solution to be similarly down-to-earth.

The Results

Around the time of adopting Mind Tools, the RSPCA had also brought in a brand-new performance contribution system and process, which involved running manager and employee training webinars. With Mind Tools, the RSPCA was able to collate specific resources for the training, and signpost people to playlists about performance management.

The RSPCA’s L&D team have regular catch-ups with the experts over at Mind Tools to discuss what’s coming up. Together they peruse the engagement planner due to be sent out in the weekly Mind Tools email, then look ahead to adjust the content in light of the charity’s current context.

Mind Tools proved an instant hit at the RSPCA, especially since the charity had been driving focus on developing managers at all levels. According to Kerry, within weeks the new learning offering throughout the charity had ignited positive change in terms of strategy, motivation, communication, engagement, and trust.

There’s an impressive amount of content that’s current and relevant. It gives people what they need at the time of need. There’s so much to discover, and there truly is something for everyone, no matter your role or level. To top it off, the interface is intuitive and nice to look at—and the fact you can brand it for your organisation is perfect for making it feel like your own!