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April 17, 2015

Are You Talking to me?

I love to wander through a vibrant market but I hate being shouted at by a hawker, evangelist or charity fundraiser. And I don't want an over-eager salesperson swooping on me while I'm browsing in my favorite store – it makes me want to run the other way! Maybe it's because I'm English, but I […]

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November 21, 2014

Feeding People the Food They Love

Imagine that you’ve had a great idea for a product. You’re excited, you think it’s got huge potential, and you can’t wait to see what your customers make of it! But when it launches, you’re disappointed to discover that nobody seems interested when you release it, and you’re not sure why. There are several possible […]

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