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February 23, 2015

A Scorecard for Growth

Balancing the macro and the micro is an everyday challenge for leaders. It's certainly your job to keep your eye on the big picture. What's going on in your markets? How are your competitors addressing customer needs? And closer to home, how does your balance sheet look? At the same time, you need to make […]

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February 12, 2015

Motivation - the Agile Way!

Motivation is the art of finding out what "makes people tick," and applying that to get the best from them. As such, it’s something that we all need to understand. There are many great models that help us do this. One of the fathers of motivation, Frederick Herzberg, said that the way to motivate people […]

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February 9, 2015

Create an Emotional Connection With Your Customers

Several days ago, I was at a market I visit only occasionally. As I was checking out, the clerk asked me if I was a member of their loyalty club. I thought I was, so I dug through my purse and finally found the little plastic card that proved that, yes, I was indeed a […]

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January 6, 2015

I Love “not-so-big” Data

I’m fascinated by data. Perhaps you should be, too? One of the things I love about working online is that you can so quickly do two things: understand – through data and conversation – what your customers want and do not want; and find out – through structured experimentation – what really matters to people. […]

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December 30, 2014

Make Your Business a Social Media Butterfly

Last week, I received a text message from a friend I hadn’t seen in a long, long time. He told me he was about to visit my old school, in the town where I grew up. I was amazed - and thrilled! There’s something about the overlapping ripples in peoples' lives that I find immensely […]

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December 2, 2014

4 Things Small Businesses do Better Than Big Corporations

 I’ve long been a fan of Volkswagens. One of my earliest memories is of sitting on my father's knee, gripping the steering wheel of his sky blue VW Beetle, and making "vroom vroom" noises. When I was in my twenties, I bought a VW of my very own – a beautiful bay window camper. It […]

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December 1, 2014

Tips From a Dreamer

I met Bill McDermott on a fine autumn day in London. He had a packed schedule for his one day in town, and I got the first slot: 7:45am at the Four Seasons hotel in the Canary Wharf business district. It felt a little bit like a Hollywood publicity drive, when actors are parked in […]

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November 28, 2014

Keeping Your Team Informed in Uncertain Times

Imagine that your company is about to be taken over by its largest competitor. You’ve read the press release on the Internet, but executives have been eerily quiet about what it means for you and your team. The rumor mill is predicting job losses, but you have no idea how many or for whom. Instead of […]

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November 3, 2014

Using Data to Make Good Decisions

If you were given responsibility for optimizing your organization's marketing approach, where would you start? You might begin by scrapping your existing strategy and trying something new. This is risky, but it might work. But perhaps it would be smarter to look at why the current approach isn’t working first, and then come up with […]

October 20, 2014

Longevity and the Workplace

According to the World Health Organization, in 2010 there were an estimated 524 million people aged 65 and older. This number is expected to triple by 2050. A reflection of this trend can be seen in recent developments at the centenarians team's Anniversaries office. In the U.K., the Queen traditionally sends a telegram to citizens […]

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