The Product Diffusion Curve
Develop the marketing approach most appropriate to your product's stage in its lifecycle by understanding likely customer behavior.
Marketing Strategy
What is Business Ethnography?
Use business ethnography to explore customer behavior and learn what motivates people to buy your products, and how and why they use them.
Audience: Marketing in the Age of Subscribers, Fans, and Followers
This insightful book looks at the marketing strategies that work best in the digital age. Learn more about it here.
The Product Life Cycle
Discover more about the four stages of the product lifecycle, and what you can to maximize your profits at each stage of the cycle.
The Benefits of Company Awards
Awards can raise your company's profile and set it apart from the competition. Discover six steps for implementing a successful awards strategy.
Customer Intimacy
Customer intimacy is a strategy for building deep and lasting relationships with your customers, by tailoring your offerings to meet their specific needs.
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Designing Future-State Customer Journeys
Future-state customer journeys show how you can improve your customers' experience of dealing with your organization, to set you apart from your rivals.
C-Scape: Conquer the Forces Changing Business Today
This book looks at how digital media has changed the way that we do business. Find out more about it here.
The Buy-Sell Hierarchy
Learn how to build better business relationships, in a systematic way.
What Is Content Marketing?
Content marketing is creating and sharing exceptional content to attract, retain and connect with customers.
Free Marketing: 101 Low and No Cost Ways to Grow Your Business Online and Off
This handy book highlights 101 free and low-cost ways to market your products or your organization. Find out more about it here.