Developing Your Marketing Strategy
Learn about the tools you need to develop a successful marketing strategy for your product or service.
Marketing Strategy
Using Focus Groups
Learn how to collect customer feedback through discussion in focus groups.
RFM Segmentation
Use this simple data segmentation technique to zero in on your most valuable customers, reduce waste, and banish "one-size-fits-all" marketing strategies.
The 4S Web Marketing Mix
The 4S Web Marketing Mix provides a step-by-step approach for planning your website and other online activities.
Developing Personas
Use personas to understand your customers' motivations, so you can develop products they'll like, and then engage with them in the way they want.
Get More Customers With the Hook Model of Behavioral Design
The Hook Model can help you to create more desirable products that "hook" new customers. Watch this video to learn more.
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The Hook Model of Behavioral Design
Keep your customers coming back for more by using the Hook Model - a four-step cyclical process that can help you to create habit-forming products.
Creating a Social Media Strategy
Build a social media strategy that boosts brand recognition, improves customer loyalty, reduces marketing costs, and gives you a more competitive edge.
The Brand Pyramid
The Brand Pyramid is an effective marketing tool you can use to improve customer relationships and boost brand loyalty.
What Great Brands Do: The Seven Brand-Building Principles That Separate the Best From the Rest
This book outlines seven steps that you can take to build a well-known, respected brand. Find out more about it here.
How to Use the 4Ps of Marketing
The 4Ps of Marketing helps you to market new products successfully, by prompting you to ask the right questions at the right time. Watch this video to learn how.