Simonson and Rosen’s Influence Mix
Find out what factors influence customer purchases, and learn how you can make these factors work for you.
Marketing Strategy
Market Segmentation
How can you meet the various needs of different customers? Use market segmentation to deliver products that satisfy all your customers and boost loyalty.
Social Selling
Social selling helps you transform online sales prospects into valuable clients. Follow these nine steps to implement an effective social selling strategy.
Empathy Mapping
Empathy mapping helps you to make better decisions by getting inside the mind of a customer. Follow these seven steps to create your own empathy map.
Perceptual Mapping
Use this tool to discover how your customers perceive your products and services.
The Segmentation, Targeting and Positioning (STP) Marketing Model
Use the Segmentation, Targeting (STP) and Positioning Model to identify your most lucrative market segments, and position and target your brand effectively.
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What Are Supply and Demand Curves?
Explore the relationship between supply and demand, with simple graphics, to help you to make more informed decisions about pricing and quantity.
Keller’s Brand Equity Model
Strengthen your customers' perceptions of your brand using Keller's Brand Equity Model.
Kapferer’s Brand Identity Prism
Successful brands reflect people's desired self-image. Find out how to use the 6 elements in Kapferer's Brand Identity Prism to build a powerful brand.
The Ansoff Matrix
Use the Ansoff's Matrix to understand the risks involved when devising new routes to growth for your organization, using this free worksheet.
The Marketing Mix and the 4Ps of Marketing
Learn how to use the marketing mix (often called the 4Ps of Marketing) to get the right combination of place, price, product, and promotion in your business.
Market Sizing
Use Market Sizing to estimate demand for your product, calculate potential revenue, and develop an evidence-led marketing strategy.