Creating Effective Internal Marketing Materials
This methodology provides tips on how to ensure that internal marketing efforts are not targets for ridicule or cynicism.
Business Skills
An Introduction to Continuous Improvement
Continually improving performance needs to be at the forefront of an organization's mission and values. This article examines how such a focus creates and maintains an environment of excellence.
Negotiating With Confrontational Customers
Advice on how to reach a successful outcome when faced with a confrontational customer.
Karl Sveiby: The Knowledge Organization
Sveiby, who coined the term ‘knowledge organisation’ in the 1980s, has developed an enviable understanding of the knowledge management movement. This is our description of his work.
Evaluate Your Corporate Responsibility Policy
A strategic questionnaire which covers all areas of corporate responsibility. This tool can be used by any group although it is likely to be most effective with a senior team. Allow up to 2 hours for completion.
An Introduction to Business Continuity Management
Business Continuity Management is concerned with how organisations guard against unforeseen disruptions to their business. This article gives an introduction to the subject and explains why it is so important.
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How To Monitor The Risks To Your Strategy
One of the major reasons why strategies fail to meet their objectives is the mismanagement of risk. Here we outline a risk management process that will help ease some of the tension of dealing with the unknown.
The Resource-Based View of Strategy
The resource-based view of strategy emphasizes the importance of an organization’s individual resources and capabilities in delivering competitive advantage. This article looks at the key thinkers and principles behind this approach to strategic management.
Top Tips for Hiring and Managing Interns
Practical advice for leading an internship program.
How to Create Brand Champions
A seven-step methodology, which can be used to help create brand champions in an organisation.
The Politics of Promotion
In this Expert Interview podcast, author Bonnie Marcus explains how and why women should embrace positive politics to get ahead in the workplace.
How to Create a Podcast
A podcast is a series of audio files which can be used to communicate information within an organisation, or to enhance the promotion of its products, services, employer brand and job vacancies to an external audience. This article considers the steps involved in creating, distributing and promoting a podcast.