"marketing" tagged articles

The Psychology of Color in Business

Spring has sprung, and the sun is shining on your tired and shabby office decor. It’s high time to revamp it, you think – and, while you...

The End of the Product Life Cycle: Is There Life After Death?

Remember the Walkman? What about the Game Boy? Videotapes and cassettes, anyone? We might remember some of these products with fondness. Oth...

It Pays to Look After Customer-Facing Staff

I turn my back on the gray, drizzly high street and stand at the threshold of the store, blinking in the light of a thousand LED bulbs. The ...

Are you Talking to me?

I love to wander through a vibrant market but I hate being shouted at by a hawker, evangelist or charity fundraiser. And I don’t want ...

Gamify Your Organization

Gamification uses game thinking to encourage team members to meet their goals or accomplish specific tasks. Many organizations now use it to...

Bringing Your Brand to Life

Brands like Zappos®, Amazon® and Apple® are household names. As such, they enjoy the kind of exposure, respect, and recognition that othe...

How Influential is Your Marketing Strategy?

Online reviews and other social media have changed the way we shop by making it really easy to find out what other people think about a prod...

From Products to Customers

It’s nothing new to say that businesses should focus more on their customers than their products. So, why did marketing professor Nira...