Nudging people's decisions with their own instincts can be a powerful tool. But one that should be wielded carefully and ethically
Spring has sprung, and the sun is shining on your tired and shabby office decor. It’s high time to revamp it, you think – and, while you’re at it, why not spruce up that dated logo, too? This is easier said than done, of course. It’s tricky enough to choose a color for your kitchen […]
Remember the Walkman? What about the Game Boy? Videotapes and cassettes, anyone? We might remember some of these products with fondness. Others we might be glad to see the back of. I, for one, recall the long and painful hours that I spent carefully trying to wind the cassette tape back into its case using […]
I turn my back on the gray, drizzly high street and stand at the threshold of the store, blinking in the light of a thousand LED bulbs. The light bounces off the glossy white walls, and sparkles on the cases of a hundred smooth and futuristic-looking mobile phones. It also glints off the solid black […]
Gamification uses game thinking to encourage team members to meet their goals or accomplish specific tasks. Many organizations now use it to improve training, engage customers and drive innovation. When used properly, gamification can deliver strong business results and engage your target audience. Unfortunately, most organizations need help to achieve this. That's why we're delighted […]
Brands like Zappos®, Amazon® and Apple® are household names. As such, they enjoy the kind of exposure, respect, and recognition that other brands only dream about. So, what do these companies do to stand out from the crowd? According to Denise Lee Yohn, author of "What Great Brands Do," the world's biggest brands consistently implement […]
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