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"Marketing" Blog Posts

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August 26, 2021

How Instincts Rule Our Choices: My Expert Interview With Matthew Willcox

Nudging people's decisions with their own instincts can be a powerful tool. But one that should be wielded carefully and ethically

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May 17, 2018

The Psychology of Color in Business

Spring has sprung, and the sun is shining on your tired and shabby office decor. It’s high time to revamp it, you think – and, while you’re at it, why not spruce up that dated logo, too? This is easier said than done, of course. It’s tricky enough to choose a color for your kitchen […]

September 25, 2017

The End of the Product Life Cycle: Is There Life After Death?

Remember the Walkman? What about the Game Boy? Videotapes and cassettes, anyone? We might remember some of these products with fondness. Others we might be glad to see the back of. I, for one, recall the long and painful hours that I spent carefully trying to wind the cassette tape back into its case using […]

February 5, 2016

It Pays to Look After Customer-Facing Staff

I turn my back on the gray, drizzly high street and stand at the threshold of the store, blinking in the light of a thousand LED bulbs. The light bounces off the glossy white walls, and sparkles on the cases of a hundred smooth and futuristic-looking mobile phones. It also glints off the solid black […]

April 17, 2015

Are You Talking to me?

I love to wander through a vibrant market but I hate being shouted at by a hawker, evangelist or charity fundraiser. And I don't want an over-eager salesperson swooping on me while I'm browsing in my favorite store – it makes me want to run the other way! Maybe it's because I'm English, but I […]

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July 14, 2014

Gamify Your Organization

Gamification uses game thinking to encourage team members to meet their goals or accomplish specific tasks. Many organizations now use it to improve training, engage customers and drive innovation. When used properly, gamification can deliver strong business results and engage your target audience. Unfortunately, most organizations need help to achieve this. That's why we're delighted […]

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June 2, 2014

Bringing Your Brand to Life

Brands like Zappos®, Amazon® and Apple® are household names. As such, they enjoy the kind of exposure, respect, and recognition that other brands only dream about. So, what do these companies do to stand out from the crowd? According to Denise Lee Yohn, author of "What Great Brands Do," the world's biggest brands consistently implement […]

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