Which Channel Should I Choose? Infographic

Which Channel Should I Choose. A Simple Guide to Internal Communications. Situation One. locally personalized, whole organization Situation. You need to communicate with your whole organization, and the message should be personalized, locally. Result. Team briefings or cascade. Situation Two. whole organization, low budget, not everyone has computer access Situation. You need to communicate with your whole organization, it’s important that everyone receives a consistent message, you have little or no budget and not everyone has access to computers. Result. noticeboards. Situation Three. whole organization, low budget, no social media. Situation. You need to communicate with your whole organization, it’s important that everyone receives a consistent message, you have little or no budget, everyone has access to computers and you don’t have an intranet and or social media platform. Result. email. Situation Four. whole organization, low budget, formal. Situation. You need to communicate with your whole organization, it’s important that everyone receives a consistent message, you have little or no budget, everyone has access to computers, you have an intranet and or social media platform and the communication is formal. Result. intranet. Situation Five. whole organization, low budget, informal. Situation. You need to communicate with your whole organization, it’s important that everyone receives a consistent message, you have little or no budget, everyone has access to computers, you have an intranet and or social media platform and the communication is informal. Result. social media. Situation Six. whole organization, bigger budget. Situation. You need to communicate with your whole organization, it’s important that everyone receives a consistent message, you have a fair bit of budget and everyone has access to computers. Result. video or audio. Situation Seven. whole organization, bigger budget, not everyone has computers, formal. Situation. You need to communicate with your whole organization, it’s important that everyone receives a consistent message, you have a fair bit of budget, not everyone has access to computers and the message is formal. Result. report, manual or handbook. Situation Eight. whole organization, bigger budget, not everyone has computers, informal. Situation. You need to communicate with your whole organization, it’s important that everyone receives a consistent message, you have a fair bit of budget, not everyone has access to computers and the message is informal. Result. magazine or newsletter. Situation Nine. whole organization, unlimited budget, generate discussion. Situation. You need to communicate with your whole organization, it’s important that everyone receives a consistent message, you have whatever budget you need, and you want to generate discussion, collaboration and networking. Result. conference. Situation Ten. whole organization, unlimited budget. Situation. You need to communicate with your whole organization, it’s important that everyone receives a consistent message, you have whatever budget you need, and you don’t want to generate discussion, collaboration and networking.
Result. speech or presentation. Situation Eleven. specific group, diverse locations, no discussion. Situation. You need to communicate with a specific group within your organization, they are not all in the same location and you don’t necessarily want to generate discussion. Result. email. Situation Twelve. specific group, diverse locations, generate discussion, not everyone has computers. Situation. You need to communicate with a specific group within your organization, they are not all in the same location, you want to generate discussion and not everyone has access to computers. Result. teleconference. Situation Thirteen. specific group, diverse locations, generate discussions, share visuals or files. Situation. You need to communicate with a specific group within your organization, they are not all in the same location, you want to generate discussion, everyone has access to computers and it would be useful to be able to show visuals or share files. Result. web conference. Situation Fourteen. specific group, diverse locations, generate discussions, everyone has computers. Situation. You need to communicate with a specific group within your organization, they are not all in the same location, you want to generate discussion, everyone has access to computers and there’s no need to be able to show visuals or share files. Result. video conference. Situation Fifteen. specific group, same location, small group. Situation. You need to communicate with a specific group within your organization, they are all in the same location and the group would fit in a meeting room. Result. team meeting. Situation Sixteen. specific group, same location, large group, generate discussion. Situation. You need to communicate with a specific group within your organization, they are all in the same location, the group is

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