This article provides an overview of Organizational Communication from a strategic perspective. It looks at the importance of the communication function during change. It also looks at the main aspects involved in planning and delivering effective communication campaigns.
Ensure that your message is received and understood.
Thomas J Lee has developed a comprehensive 12 step approach to internal communication. Here we consider these steps in the broader context of Lee’s strategic communication.
An introduction to D’Aprix, a thinker widely recognised as the originator of the theory of strategic communication.
Good communication from managers and leaders can inspire employees and provide organizational benefits such as increased employee satisfaction and retention. This handy guide will help to ensure that your own communications initiatives are both professional and successful.
Set in a fast-growing software business, this case study looks at implementing formal communication methods where informal practices have been dominant. Allow one hour for completion.
This methodology provides tips on how to ensure that internal marketing efforts are not targets for ridicule or cynicism.
A seven-step methodology, which can be used to help create brand champions in an organisation.
A podcast is a series of audio files which can be used to communicate information within an organisation, or to enhance the promotion of its products, services, employer brand and job vacancies to an external audience. This article considers the steps involved in creating, distributing and promoting a podcast.
Measurement and feedback are vital parts of any communication system, and must be carefully managed in order to maximize the potential benefits.
Communications must be regularly monitored to ensure that the messages are understood, retained and responded to as desired, and also that future messages are constructed and conveyed appropriately. This article highlights the importance of assessing and evaluating the effectiveness of the key messages you communicate.
