Communicating Your Vision

Sharing a vision requires effective communication skills. In this video, public-speaking expert Rich Watts explains how leaders can properly communicate their vision with their teams.

Key Takeaways: how to communicate your vision

• Vision stories are key for leaders and companies. By sharing a great vision, teams can operate in unity no matter where they are.
• Different audiences have different requirements. Consider the varying motivations between the groups you communicate with and tailor your vision accordingly.
• State how your audience fits in your vision. Make sure the people you're communicating with know their role in your vision.

Let's Act: tailoring your vision

You have a single vision for your organization but need to make sure it aligns with the different teams within the company. To do this, you need to make sure your narrative suits their wants and needs.

So make this commitment today:

• Tailor your vision specifically to one of your key audiences.

Think of one of the groups you're going to communicate your vision to. This could be a specific team, your customers, your partners, etc., and think about how they fit in your vision. How will they contribute? How will your vision benefit them? What part of your vision matters to them? Once you've made these considerations, tailor your vision accordingly.

Here are some further Mindtools resources on leadership communication to continue your learing:

• Video: How to Speak to Your Organization as a Leader
• Video: How to Speak Like a Leader
• Article: The 7 Cs of Communication
• Article: Transparent Communication for Leaders
• Exercise: Communicating a Vision for Change