Being an effective leader in an organization relies on excellent communication. Rich Watts, public-speaking expert, outlines the top tips in this expert video.
Key Takeaways: speaking to your organization as a leader
Make your goal clear. What do you want your audience to take away from what your communicating to them?
Know and connect with your audience. Think about where they stand with what you're communicating to them and where you want them to be after. Connect with your audience by recognizing and showing emotion in your communication.
Consider your key message. Make sure it runs throughout your message and is easy to remember.
Ethos, pathos and logos. Remember Aristotle's three elements of speech. Ethos is expertise, pathos is connection, and logos is the structure and logic.
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About Rich Watts
Rich Watts is a public-speaking consultant and trainer. He's a winner of the U.K. Business Speaker of the Year competition, a JCI UK Public Speaking Champion, and the founder of Further Communications.
Let's Act: speaking to your organization as a leader
Before you communicate with your organization as a leader, you need to be aware of a few things around what your ultimate aim is and the stance of your audience on the matter.
So make a commitment to ask yourself these three things the next time you communicate:
- What is your goal?
- How do your audience think or feel about the topic?
- What is your key message?
Here are some more Mindtools resources on leadership communication to continue your learning journey:
Video: Communicating Your Vision
Access the essential membership for Modern Managers
Expert interview: The Art of Public Speaking
Article: Speaking to an Audience
Video: How to Speak Like a Leader
Video: Top Tips for Engaging an Audience
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