August 6, 2025

How to Speak Like a Leader

by Rich Watts
reviewed by Keith Jackson

Leaders' words matter. In this expert video, discover top tips from a public-speaking expert.

Key Takeaways: speaking like a leader

  • There are three key elements to speaking well. Attention, understanding and recall.
  • Gain attention. First, capture attention by using new and unusual openers, such as stories or interesting questions.
  • Aid understanding. Next, consider your audience's level of interest and expertise.
  • Improve recall. Make sure your key message is easy to recall by repeating key information.
  • Deploy classic speaking techniques. Rhyme, alliteration, contrast, and echo make your speeches memorable and key messages stick.

About Rich Watts

Rich Watts is a public-speaking consultant and trainer. He's a winner of the U.K. Business Speaker of the Year competition, a JCI UK Public Speaking Champion, and the founder of Further Communications.

Let's Act: speak like a leader

There's a lot to remember and consider to improve your speaking skills and sound more like a leader. To get started, it's good to prepare.

Access the essential membership for Modern Managers
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Make this commitment today:

  • Create a personal "public-speaking toolkit."

Create a document where you keep great openers, powerful phrases, and memorable messages. You can also add links to confidence-boosting resources and record your experiences to help you improve in the future.

Here are some more Mindtools resources on speaking to continue your journey:

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