Top Tips for Persuasive Selling
Persuasion is a vital skill when it comes to selling products and services. These top tips provide useful pointers for sales staff and non-sales people alike.
Persuasion
Persuasion: a Role Play Exercise
A role-play providing an opportunity for participants to practise selling a benefit as opposed to describing features when persuading. It also consolidates related skills such as presentation, body language, and use of voice.
John Kotter on Getting Buy-In For Your Ideas
In the book 'Buy-In', change management expert John Kotter and co-author Lorne Whitehead present a methodology to help overcome a key problem that leaders and managers face - how to win support and buy-in for their ideas. We present an overview of the book's strategy here.
Persuasive Presenting
A model designed to help you to gain and keep audience attention when presenting, and to really drive home your messages.
Robert Cialdini: Six Principles of Persuasion
This article takes a brief look at Dr. Robert B. Cialdini’s hugely successful model of the six ways to persuade others to say ‘yes’ to your demands in a range of situations.
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Logical Fallacies
Discover how to identify and avoid logical fallacies and false arguments, so you can spot untruths and root out wrongful reasoning.
The Five Canons of Rhetoric
Communicate clearly, persuasively and convincingly using the Five Canons of Rhetoric (Invention, Arrangement, Style, Memory, and Delivery).
Monroe’s Motivated Sequence
A detailed explanation of Monroe's Motivated Sequence: a persuasive five-step call to action that can help you engage and inspire your audience.
Powers of Persuasion
Persuasion is a daily part of our professional and personal lives. Learn about the dos and don'ts of persuasion with this article.
Pre-suasion: A Revolutionary Way to Influence and Persuade
You can "pre-suade" people to make decisions by encouraging them to think or feel certain things before they take the plunge, says author Robert Cialdini