Competitive Advantage

audio
15 Minutes

Sonic Boom: Globalization at Mach Speed

This fast, fun look at how the world is changing takes readers from China to Russia, Brazil and the US - because, perhaps strangely, individual places are the clearest illustrators of power of globalization. Find out more about this book here.

audio
15 Minutes

One Billion Customers

China - one of the world's most dynamic economies - is a mystery to most Westerners. Author James McGregor helps to unlock it, based on his experience of doing business in China for nearly two decades.

article
9 Minutes

Ohmae’s 3Cs Model

Strip down your business strategy to its essentials using Ohmae's 3Cs Model, and determine how to gain a competitive edge in your market.

video
6 Minutes

Confronting Disruptive Technologies

Disruptive technologies have the power to change the way do our jobs, run our businesses and live our lives. Discover how to protect your organization and react to fast-paced technological change in this video.

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audio
30 Minutes

Find Your Next

In this interview, Andrea Kates tells us how we can gain a competitive edge by adapting what works well in other industries.

article
10 Minutes

The Value Net Model

Use the Value Net Model to identify key players in your industry and identify mutually beneficial partnerships with customers, suppliers and competitors.

audio
30 Minutes

Copycats

In this interview, Oded Shenkar tells us how imitation in the business world can give organizations a strategic edge.

audio
30 Minutes

The IKEA Edge

In this interview, Anders Dahlvig outlines how IKEA has continued to thrive in good times and bad.

article
8 Minutes

Kotler’s Pricing Strategies

Kotler identified nine ways that organizations can set prices, ranging from a high-quality product at a high price to a low-quality product at a low price.