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"Persuasion" Blog Posts

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April 5, 2017

#MTtalk: Disrupting the Hierarchy

Many years ago, when computers still had monochrome screens and could only run one program at a time, I worked in the property section of a bank. In those days, banks weren't known as being at the forefront of change. They often lagged behind when it came to changing systems and technology. My (then) husband worked […]

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July 22, 2016

Influence: Do You Have the Power?

Influence can come in a variety of forms. From a viral campaign on social media, to a presidential election campaign, to the pleadings of your children for that much-dreamt-of holiday to Disney World. So what does influence mean to you? How do you influence people and, conversely, how do they influence you? I'm an emotional decision maker. […]


February 5, 2016

It Pays to Look After Customer-Facing Staff

I turn my back on the gray, drizzly high street and stand at the threshold of the store, blinking in the light of a thousand LED bulbs. The light bounces off the glossy white walls, and sparkles on the cases of a hundred smooth and futuristic-looking mobile phones. It also glints off the solid black […]

July 3, 2015

Deal or No Deal?

I hate negotiating. The problem is, I love a bargain! One of my favorite pastimes is pottering around antiques fairs, car boot sales and junk stores, trying to find things to restore or upcycle. But I’m hopeless when it comes to haggling and, more often than not, I’ll pay the full price without even bothering […]

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May 12, 2015

Managers Versus Leaders: the big Debate!

What’s the difference between managers and leaders? It’s one of those questions you might expect to answer if you’re sitting an end-of-year business-studies exam in high school. I’m sure I had to do an assignment at college on this very subject. I probably wrote about how a manager is an organizer, who makes day-to-day decisions […]

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February 24, 2015

Creating Influence

Warning: You won't want to hear what I'm about to tell you. But hang with me, please. I'll make you feel much better about it and you'll be far more successful in your work. Ready? After publishing his book, "Drive: The Surprising Truth About What Motivates Us," Daniel Pink was curious and asked 7,000 workers […]

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July 7, 2014

Speak More Effectively

Storytelling is a very useful skill when it comes to communicating ideas. Here at Mind Tools, we’ve talked to a lot of storytelling experts, including Ty Montague, Paul Smith and Annette Simmons. It was great to hear Bill McGowan's contribution to this rich vein of advice. For him, every story should have three components: the setup, […]

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