Access the essential membership for Modern Managers
Welcome to Mind Tools' video learning series.
Is there a product or service that you just can't live without? What about your smartphone? Your favorite streaming service? Or your social media account?
According to video gaming and advertising expert Nir Eyal, we enjoy using certain products so much that they've become essential to our everyday lives. Using them has become a habit.
In his 2014 book, "Hooked," Eyal outlined a four-step process for designing successful, habit-forming products. He called this process the "Hook Model." [1]
Let's take a look at each step in more detail:
The first step is the Trigger.
This could be External, such as an advert or a social media post. Or it could be Internal, such as a thought, a need, or a feeling.
For the hook to work, the trigger must motivate customers to take Action and give them the ability to do so. This action should be as simple as possible – a single mouse click, for example.
One of the main reasons people respond to a trigger is the prospect of a Reward. So don't disappoint!
Use Variable Rewards to build customer loyalty and make the user experience more exciting and engaging.
Keep them interested by varying the type of reward you offer. There are three main types of variable rewards that you can use:
Tribe Rewards are social rewards that involve connecting with others. For example, gaining a particular status in an online gaming community.
