When you have a global organization, you need to understand the various markets you operate in. This expert video explains what to consider when operating across different regions.
Key Takeaways: leading globally
- Understand the context. Be aware of the differences such as cultures, languages and time zones.
- Be adaptable. Knowing what the differences are is one thing, but adapting to them increases your chances of success in a specific region.
- Delegate to strong teams. Having solid teams in your different areas of operation is key, so make sure you put them in charge of local matters.
- Have the right people with you. Be sure to surround yourself with people who know the different cultures and contexts.
About Leo Ortega
Leo Ortega is an independent specialist in Consumer Goods with a strong background in customer data optimization. He was most recently Managing Director of the UK, Iberian Peninsula, and Latin American markets for Peak & Peak.
Let's Act: global opportunities
While leading globally presents distinct challenges compared to operating nationally, it also offers tremendous opportunities. To gain the benefits, you need to understand what will impact your business and determine your level of success.
Access the essential membership for Modern Managers
So make this commitment today:
- Understand the key market influences in one of the regions you operate in.
Keep in mind things such as regulations, laws, and attitudes toward hierarchies. And keep on learning about those areas you operate in.
Explore more Mindtools resources on leading globally to continue your learning:
Expert Interviews: The Power of Global Teams
Article: How to Build and Lead a Global Team
Exercises: Entering New Markets: Worksheet
Access the essential membership for Modern Managers
Article: The EPRG Model and Global Business Strategy
Article: The Power of Sense-Making in Global Leadership
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