May 17, 2024

How to Use the GROW Model

by Our content team
FotoTravel / © iStockphoto
Access the essential membership for Modern Managers
Google Advert

In a leadership role, one of your most important responsibilities is to help your team members grow and develop. When you coach people to reach their potential, you're helping them gain the strengths and skills they need to excel in their roles.

If you've never coached anyone before, or received any formal training, you may wonder where to begin. The good news is that there are plenty of tools and resources out there to help you improve your skills. One of them is the GROW Model. [1]

GROW is an acronym for GOAL, current REALITY, OPTIONS, and WILL. You can use this tool to structure your coaching sessions. Here's a simple example of the GROW Model in action.

Imagine you're coaching a team member. You decide to use the GROW Model to focus the conversation. So, you start with her GOAL. Here, you help her identify an objective she wants to work toward, and you ask her to write down the outcome she wants to see. In this example, your team member's goal to achieve a promotion within the next year.

Unlock our premium content by subscribing today

From £12.00 per/month - 7 days FREE trial
24 million users
across 160 countries

Trusted by

  • Virgin Money
  • Asos
  • AstraZeneca
  • BBC
  • Burberry
  • MLB
  • Princes Group
  • Rolls Royce
  • RSPCA
  • Tesco
Cancel Online Anytime
Backed by secure global payment systems
Credit cards