Ask M: Coach

AI-Powered leadership coaching,
on demand

Ask M:Coach gives you immediate, AI-powered leadership and management coaching. On desktop or mobile app, it’s your coach in the flow of work, ready with real answers and guidance the moment challenges arise.

Woman studying at a computer

Personalized, expert-backed advice for managers who want to lead better

Ask M:Coach is a personalized coaching tool. It combines the speed and intelligence of AI with trusted leadership and management resources from Mindtools. Whether you’re handling a difficult conversation, motivating your team, or planning your next career step, you’ll get relevant, trusted advice, accessible anytime on desktop or via the mobile app, ideal for deskless, frontline, and on-the-move managers.

How it Works:

1. Enter your question: Whether it’s about handling team dynamics, giving feedback, or making tough decisions, just ask.

2. Receive an AI-powered response: Get instant research-based guidance or take it further with one-on-one coaching – your pace, your priorities. 

3. Keep growing, wherever you work
From the shop floor to the office, Ask M:Coach goes with you. The mobile app makes trusted leadership advice accessible for deskless, frontline, and on-the-move managers.

Ask M: Coach

Why use Ask M: Coach?

  • Fast, AI-powered insights: Get expert-backed coaching whenever you need it. 

  • A real coaching experience with instant guidance: Build confidence fast with one-on-one conversations grounded in trusted research – always safe, always judgement-free.

  • Tailored to your challenges: Receive responses designed to help you solve real-world management situations.

  • Anytime, anywhere: Use it on desktop or the mobile app—perfect for deskless, frontline, and on-the-move managers.

Who is Ask M: Coach for?

Ask M:Coach is for managers who want to build their leadership skills, whether you’re new to management, tackling fresh challenges, or need practical, in-the-moment advice.

With expert-backed insights, you’ll gain the confidence to lead effectively, inspire your team, and grow your leadership skills. And with around 80% of the global workforce being deskless, the mobile app makes coaching more accessible than ever—perfect for frontline and on-the-move managers who need support wherever work happens.

Helping managers go further, faster

From instant insights to actionable resources—here’s what our users are saying :

Unlock learning to suit every situation.

Get access to the Content Hub, our array of carefully crafted courses, insightful reads and practical bite size learning. Start with a 7-day free trial. For more information, read our Terms of Sale.

  • AI-Powered Leadership Coach
  • Supported Learning at a Flexible Pace
  • Earn Digital Learning Badges with Credly
  • Focused Skill Bites
  • Skillset Driven Playlists
  • Podcasts, Quizzes & Videos
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Monthly

$25  / a month
  • Plan auto-renews monthly after 7-day free trial
  • Unlimited access to our Content hub
  • Cancel anytime
Try it month-to-month
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Quarterly

$48  / every 3 months
  • Plan auto-renews quarterly after 7-day free trial
  • Unlimited access to our Content hub
  • Cancel anytime
Balance value & flexibility!
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Save $45

Yearly

$175  / a year
  • Plan auto-renews yearly after 7-day free trial
  • Unlimited access to our Content hub
  • Cancel anytime
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Speak to our team

Why not book a no-obligation consultation call with us to discuss your organization’s learning and development objectives and how to maximise your budget.

Find out how Mindtools can:

  • Empower employees with a wide array of skills
  • Boost employee productivity and engagement
  • Cultivate a connection between learning and business objectives
  • Drive ROI through better leadership and management development.

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Explore Ask M: Coach in the Content Hub

Ask M: Coach is part of the Mindtools Content Hub, giving you access to a wealth of leadership and management resources.

Leadership skills

Whether you’re the leader of a company, a team, or just yourself, having the skills to motivate, inspire and move people to action is essential.

Time management

With effective time management, you can take control of your time and get on top of your to-do list.

Communication skills

Good communication is all about listening effectively.

Team management

Whether you’re new to leadership or an experienced manager, there’s always more to learn.

Strategy tools

What is strategy? How do you decide what makes your business unique?

Problem solving

From impromptu meetings to unexpected customer queries, problem-solving never stops.

Difficult conversations

Learn how to approach even the most challenging conversations with confidence.

Stress management

Don’t let stress hold you back—understand its basics and the risks of losing control.

Project management

Get the best from your projects, big and small, by boosting your knowledge of project management.

Creativity tools

Are you creative? We’re willing to bet you are. But find out just how creative you are with our interactive quiz.

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Real Stories from Our Members

“I use Mindtools to better my skills as a leader with insights on how to grow in my role.” – Stephanie, USA

Frequently Asked Questions (FAQs) 

How does AI coaching compare to a human leadership coach?

AI coaching offers 24/7 availability, unbiased feedback, and data-driven insights at a lower cost. While it may not replace human coaches entirely, it serves as a powerful supplement for continuous learning and leadership growth.

Who can benefit from an AI leadership coach?

Managers, executives, HR and L&D professionals, team leads, and aspiring leaders can all benefit from AI coaching to enhance their leadership skills.

How does the AI provide feedback and insights?

Ask M:Coach analyzes user input, tracks engagement, and provides tailored recommendations based on proven leadership best practices.

Is the AI coaching experience personalized?

Yes! The AI provides tailored coaching based on the information you share during your interactions. It responds in real time with expert-backed guidance, helping you navigate your specific management challenges and goals.

What leadership skills does Ask M:Coach help improve?

It focuses on decision-making, emotional intelligence, communication, conflict resolution, strategic thinking, and team management, as well as other key management essentials.

Is my data secure?

Yes, all interactions with Ask M:Coach are encrypted, ensuring privacy and data protection.