Georges and Guenzi’s Customer Trust Model
The Customer Trust Model outlines four factors for building trusting, loyal relationships: customer orientation, expertise, likability, and no "hard sell."
Understanding the Customer
Sense and Respond: How Successful Organizations Listen to Customers and Create New Products
Authors Jeff Gothelf and Josh Seiden discuss ways organizations can engage with, and listen to, their customers, to develop successful, new products.
Customer Service Vs. Customer Experience
Watch this short video to learn what makes a great customer experience!
Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth
Which people really buy into your brand? Author Eddie Yoon explains how identifying and cultivating your superconsumers can drive your business forward.
Anticipate: Knowing What Customers Need Before They Do
In this Book Insight, find out how you can increase profits by giving your customers a better experience.