"Data drives Amazon forward, many of the knock-on effects of its success are not ones that I would have chosen. Yet I keep giving Amazon full consent to use my data." - Jonathan Hancock
Invisible Women author Caroline Criado Perez deftly pulls back the curtain to reveal the harm that gender data bias can cause. But the book lacks balance
It's perfectly possible to produce bad charts despite knowing your subject backward, as my former company's consultants showed me.
I love to wander through a vibrant market but I hate being shouted at by a hawker, evangelist or charity fundraiser. And I don't want an over-eager salesperson swooping on me while I'm browsing in my favorite store – it makes me want to run the other way! Maybe it's because I'm English, but I […]
I’m fascinated by data. Perhaps you should be, too? One of the things I love about working online is that you can so quickly do two things: understand – through data and conversation – what your customers want and do not want; and find out – through structured experimentation – what really matters to people. […]
