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"Big data" Blog Posts

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September 10, 2020

Beating Prediction, Charting the Future

Big Data is seductive. It promises that if we know enough, our lives will be more efficient. Margaret Heffernan thinks differently.

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March 12, 2020

Big Data: Does Size Matter?

People spook easily when it comes to Big Data. I know I do. Privacy is important, after all

January 6, 2015

I Love “not-so-big” Data

I’m fascinated by data. Perhaps you should be, too? One of the things I love about working online is that you can so quickly do two things: understand – through data and conversation – what your customers want and do not want; and find out – through structured experimentation – what really matters to people. […]

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