Big Data is seductive. It promises that if we know enough, our lives will be more efficient. Margaret Heffernan thinks differently.
People spook easily when it comes to Big Data. I know I do. Privacy is important, after all
I’m fascinated by data. Perhaps you should be, too? One of the things I love about working online is that you can so quickly do two things: understand – through data and conversation – what your customers want and do not want; and find out – through structured experimentation – what really matters to people. […]
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