Mindtools Kineo announces unified brand and vision for driving future workforce capability
by Mindtools
Mindtools Kineo, the newly formed brand that brings together the strengths and reputations of both organizations, today announced its unified identity and strategic direction as it enters a new era, empowering employees to thrive and perform in a fast-changing global workplace.
Following the acquisition of Kineo by Mindtools in May 2025, the combined organization will now move forward under the name Mindtools Kineo.
This refreshed brand and new logo reflects Mindtools Kineo’s vision to be the leading global partner for building organizational capability through a skilled and high-performing workforce.
Shabnam Shahani, CEO at Mindtools Kineo said:
“Keeping the two names retains the legacy of both companies and our shared commitment to providing an end-to-end solution that blends behavioural science, scalable technology, and global reach to deliver measurable business impact.”
To bring this offer to market, Mindtools Kineo will focus on three complementary solution lines:
Learning Services: Building on our strong client relationships and award-winning learning design, we’re able to move beyond content creation to delivering solutions that drive lasting behavioural change. Our consultancy brings together tailored and blended approaches, human-centred design and AI-supported custom development to deliver measurable outcomes.
Performance Enablement: A refreshed suite of scalable learning experiences designed to boost capability at pace. This includes new innovations in simulated practice, adaptive learning, personalization powered by AI, and improved mobile-first experiences.
Learning Technologies: A strengthened technology portfolio that combines robust platforms, enhanced analytics and powerful AI features, to improve performance, streamline delivery, and support long-term growth for clients.
The new brand captures the energy and ambition of Mindtools Kineo’s next chapter. With a contemporary design, vibrant palette, and unified aesthetic, it embodies expertise, innovation, openness, and dynamism, characteristics that drive Mindtools Kineo’s mission.
“We are entering a pivotal moment for our organization and for the learning and skills sector,” said Shahani. “Uniting under a single brand enables us to deliver a more powerful, comprehensive offer, one that helps organizations build capability with confidence, clarity and innovation.”
The new brand will be rolled out across digital platforms, learning solutions, and customer communications over the coming months.
