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Welcome to this Skillbook on Marketing Essentials. Designed to fit into just one hour, you'll learn:
- How to identify your product or service's unique selling proposition (USP).
- About the product life cycle, and how to understand different customer needs through market segmentation.
- How to use the 4Ps Marketing Mix model.
To get started, click here to open your interactive Skillbook in a new window. You can type your answers directly into the PDF, but remember to save your work as you go!
Note:
If you haven't got Adobe Reader, you can download it for free here.
