June 19, 2025

Creative Decision-Making

by Our content team
katerha / Flickr
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Aim

Trying to harness a host of creative ideas in order to make a decision as to which is best can be a rather tricky process. This lively exercise examines how creative ideas are constrained, freed or organized by giving each subgroup a different instruction on how to organize the task.

This group exercise asks group members to work together as a team to come up with creative ideas for a truly awful TV show and to make a collective decision as to which concept to run with.

It will take around one hour to complete.

Learning Objectives

Team members will be able to …

  • explore the decision-making process within a group
  • consider how, as a group, they deal with the organization of creative ideas
  • Explore the strengths and weaknesses of different ways of arriving at a group decision

Suggested Resources

  • task sheets A, B and C
  • pen and paper for each participant
  • sheet of flipchart paper

What to Do (30 minutes)

  • Arrange participants into subgroups of about five and allocate the groups to different parts of the room.
  • Decide which subgroup is group A, B, and C and hand out the appropriate task sheets to group members.
  • Ensure each group member has a pen and sheet of paper and that each group has a sheet of flipchart paper.
  • Ask them to read over the task sheet and follow its instructions.
  • Tell the groups that they have 25 minutes to discuss their thoughts and ideas before making a decision.

Review Activity (20 minutes)

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