June 19, 2025

Creative Problem-Solving Technique

by Our content team
quinn.anya / Flickr
Access the essential membership for Modern Managers
Google Advert

Creative problem solving can be broken down into a six-step process which you can use to identify problems and arrive at higher quality creative solutions than you would reach through more conventional problem-solving methods.

Most approaches to creative problem-solving involve two kinds of thinking – creative thinking and critical thinking. You need a combination of the two in order to come up with creative solutions.

Creative Thinking

This kind of thinking involves making connections which enable you to:

  • think up lots of possibilities
  • think and experience in various ways, from differing perspectives
  • think of new and unusual options
  • generate and select alternatives

Critical Thinking

By contrast, critical thinking involves analyzing and developing possibilities so that you can:

  • compare and contrast a range of ideas
  • improve and refine promising options
  • screen, select, and support ideas
  • make effective decisions and judgments
  • create a platform for effective action

The Problem-Solving Process [1]

The following creative problem solving diagram is designed to guide you through the process of understanding the problem, generating ideas, and planning for action. The problem-solving process is broken down into six stages, each of which has a creative and a critical ‘phase’.

Start with step 1 in the creative phase, then move across to step 2 in the critical phase. Repeat this process for each of the six stages by following the numbered steps in the following diagram.

Creative Problem-Solving Technique 2

Unlock our premium content by subscribing today

From £12.00 per/month - 7 days FREE trial
24 million users
across 160 countries

Trusted by

  • Virgin Money
  • Asos
  • AstraZeneca
  • BBC
  • Burberry
  • MLB
  • Princes Group
  • Rolls Royce
  • RSPCA
  • Tesco
Cancel Online Anytime
Backed by secure global payment systems
Credit cards