How to Get People to Do Stuff

Transcript

Rachel Salaman: Welcome to this edition of Expert Interview from Mind Tools with me, Rachel Salaman. There are lots of books out there about persuasion and influence; we've covered several of the latest ones here at Mind Tools in our Book Insights and Expert Interviews. They usually have their own particular angle, whether that's a focus on selling, motivation, or communication styles. Today I'm talking to Susan Weinschenk, who has written her own book to add to this literary canon, and her angle is as blunt as it gets. The book is called, "How to Get People to do Stuff: Master the Art and Science of Persuasion and Motivation." Susan joins me on the line from Edgar in Wisconsin. Hello, Susan.