Pain Points Podcast: What's Life Planning Like for Gen Z? With Erifili Gounari

by Jonathan Hancock
reviewed by Matthew Hughes

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Generation Z: they're now in their twenties, they represent the biggest and most diverse generation so far, and they're already having a significant impact on organizations.

They bring unique strengths, but they also face new challenges.

So their employers, managers, and the people they work with need to understand what makes Gen Z different, in order to support them and the companies they work for.

On this episode of Pain Points, our expert guest is Erifili Gounari. A proud Gen Z-er herself, she's also Founder and CEO of The Z Link, a global marketing agency that connects brands to Gen Z. And she's poured plenty of personal insights about "Gen Z thinking" into her latest book, "Design Your Life," to help her generation to understand their values, spot the right opportunities, and deal with any anxieties that might be holding them back.

What's more, she aims to give us all valuable insights into what matters to us, and how we can go out and get it!