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What is sustainability? And can you market it successfully in the modern world?
In this episode, we're joined by branding and strategy expert Maisie Ganzler, who shares her insights into sustainability.
Maisie learned the hard way that sustainability is fraught with setbacks and challenges, but with the right tools and strategy, any business can improve their sustainability - and profit from it.
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Share Your Pain!
You can contact the team anytime via email: painpoints@mindtools.com
Useful Mindtools Resources
Top Tips for Communicating CSR (Article)
Reidenbach and Robin's Five Stages of Corporate Ethical Development (Article)
Potts & Co: A Social Responsibility Case Study (Exercise)
Net Positive: How Courageous Companies Thrive by Giving More Than They Take (Book Insight)
This Week's Expert Guest
Maisie Ganzler on LinkedIn
You Can’t Market Manure at Lunchtime Maisie's book
