June 19, 2025

You Don't Need to be Loud to Lead

by Our content team
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If asked to describe the archetypal leader, most of us would probably reach for characteristics like ‘outgoing’, ‘bold’, ‘assertive’ or ‘self-confident’. The received wisdom is that extroverts make the best leaders, and research shows that people with extrovert personalities are far more likely to occupy management positions than their more reserved counterparts. [1] But is it really as cut and dried as that?

While extroverts certainly have a number of strengths, there are scenarios where their tendency to dominate conversations can lead to conflict. Depending on the circumstances within a team or an organization, introverted leadership can often be more effective. According to Wharton professor Adam Grant, determining which style will yield the better results generally comes down to who is being managed. [2]

Together with colleagues Francesca Gino and David Hofmann, Grant found that introverted leaders generate better outcomes in environments where team members are proactive, willing to challenge the status quo and suggest alternative working practices. Unlike extroverts, who might feel threatened by such behavior, introverts are typically willing to listen to new ideas and evaluate them accordingly. The impact of this is not just a more harmonious working environment; the research showed that proactive teams led by introverts are actually more profitable. [3]

Rock’s Six Steps

Stepping stones

These findings are echoed in the work of David Rock, whose book Quiet Leadership challenges the model of leaders as bold, charismatic, aggressively confident figures, who doggedly pursue their own agenda. Rather, Rock advocates a six-step, coaching-based approach in which managers:

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