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Key Takeaways
- Your values help guide everyday choices at work: Knowing what matters most to you—like fairness, growth, or collaboration—can help you make decisions that feel right and reduce stress or uncertainty.
- Look back on meaningful moments to reveal what drives you: Reflecting on times when you felt proud, fulfilled, or truly happy at work can help you identify the values that make your job feel worthwhile.
- Prioritizing your values supports better decision-making: When you're faced with competing demands or tough choices, knowing which values are most important helps you stay true to yourself and feel confident in your actions.
- Living by your values builds self-respect and resilience: Staying aligned with your values helps you feel more authentic and grounded—even when things get challenging. It’s also worth revisiting your values over time, especially after big changes.
Your values are the things that you believe are important in the way you live and work. They (should) determine your priorities, and they're probably the measures you use to tell if your life is turning out the way you want it to.
When the things that you do and the way you behave match your values, life is usually good – you're satisfied and content. But when these don't align with your personal values, that's when things feel wrong. This can be a real source of unhappiness.
This is why making a conscious effort to identify your values is so important.
So, in this article and in the video, below, we're going to take a look at how you can identify your personal values.
How Values Help You
Values exist, whether you recognize them or not. Life can be much easier when you acknowledge your values – and when you make plans and decisions that honor them.
If you value family, but you have to work 70-hour weeks in your job, will you feel internal stress and conflict? And if you don't value competition, and you work in a highly competitive sales environment, are you likely to be satisfied with your job?
In these types of situations, understanding your values can really help. When you know your own values, you can use them to make decisions about how to live your life, and you can answer questions like these:
- What job should I pursue?
- Should I accept this promotion?
- Should I start my own business?
- Should I compromise, or be firm with my position?
- Should I follow tradition, or travel down a new path?
So, take the time to understand the real priorities in your life, and you'll be able to determine the best direction for you and your life goals!
Tip:
Values are usually fairly stable, yet they don't have strict limits or boundaries. Also, as you move through life, your values may change.
For example, when you start your career, success – measured by money and status – might be a top priority.
But after you have a family, work-life balance may be what you value more.
As your definition of success changes, so do your personal values. This is why keeping in touch with your values is a lifelong exercise. You should continuously revisit this, especially if you start to feel unbalanced... and you can't quite figure out why.
As you go through the exercise below, bear in mind that values that were important in the past may not be relevant now.
How to Define Your Personal Values
When you define your personal values, you discover what's truly important to you. A good way of starting to do this is to look back on your life – to identify when you felt really good, and really confident that you were making good choices.
Step 1: Identify the times when you were happiest
Find examples from both your career and personal life. This will ensure some balance in your answers.
- What were you doing?
- Were you with other people? Who?
- What other factors contributed to your happiness?
Step 2: Identify the times when you were most proud
Use examples from your career and personal life.
- Why were you proud?
- Did other people share your pride? Who?
- What other factors contributed to your feelings of pride?
Step 3: Identify the times when you were most fulfilled and satisfied
Again, use both work and personal examples.
- What need or desire was fulfilled?
- How and why did the experience give your life meaning?
- What other factors contributed to your feelings of fulfillment?
Step 4: Determine your top values, based on your experiences of happiness, pride, and fulfillment
Why is each experience truly important and memorable? Use the following list of common personal values to help you get started – and aim for about 10 top values. (As you work through, you may find that some of these naturally combine. For instance, if you value philanthropy, community and generosity, you might say that service to others is one of your top values.)
Common Personal Core Values
Accountability
Accuracy
Achievement
Adventurousness
Altruism
Ambition
Assertiveness
Balance
Being the best
Belonging
Boldness
Calmness
Carefulness
Challenge
Cheerfulness
Clear-mindedness
Commitment
Community
Compassion
Competitiveness
Consistency
Contentment
Continuous
Improvement
Contribution
Control
Cooperation
Correctness
Courtesy
Creativity
Curiosity
Decisiveness
Democraticness
Dependability
Determination
Devoutness
Diligence
Discipline
Discretion
Diversity
Dynamism
Economy
Effectiveness
Efficiency
Elegance
Empathy
Enjoyment
Enthusiasm
Equality
Excellence
Excitement
Expertise
Exploration
Expressiveness
Fairness
Faith
Family-orientedness
Fidelity
Fitness
Fluency
Focus
Freedom
Fun
Generosity
Goodness
Grace
Growth
Happiness
Hard work
Health
Helping society
Holiness
Honesty
Honor
Humility
Independence
Ingenuity
Inner harmony
Inquisitiveness
Insightfulness
Intelligence
Intellectual status
Intuition
Joy
Justice
Leadership
Legacy
Love
Loyalty
Making a difference
Mastery
Merit
Obedience
Openness
Order
Originality
Patriotism
Perfection
Piety
Positivity
Practicality
Preparedness
Professionalism
Prudence
Quality-orientation
Reliability
Resourcefulness
Restraint
Results-oriented
Rigor
Security
Self-actualization
Self-control
Selflessness
Self-reliance
Sensitivity
Serenity
Service
Shrewdness
Simplicity
Soundness
Speed
Spontaneity
Stability
Strategic
Strength
Structure
Success
Support
Teamwork
Temperance
Thankfulness
Thoroughness
Thoughtfulness
Timeliness
Tolerance
Traditionalism
Trustworthiness
Truth-seeking
Understanding
Uniqueness
Unity
Usefulness
Vision
Vitality
Step 5: Prioritize your top values
This step is probably the most difficult, because you'll have to look deep inside yourself. It's also the most important step, because, when making a decision, you'll have to choose between solutions that may satisfy different values. This is when you must know which value is more important to you.
- Write down your top values, not in any particular order.
- Look at the first two values and ask yourself, "If I could satisfy only one of these, which would I choose?" It might help to visualize a situation in which you would have to make that choice. For example, if you compare the values of service and stability, imagine that you must decide whether to sell your house and move to another country to do valuable foreign aid work, or keep your house and volunteer to do charity work closer to home.
- Keep working through the list, by comparing each value with each other value, until your list is in the correct order.
Tip:
If you have a tough time doing this, consider using Paired Comparison Analysis to help you. With this method, you decide which of two options is most important, and then assign a score to show how much more important it is. Since it's so important to identify and prioritize your values, investing your time in this step is definitely worth it.
Step 6: Reaffirm your values
Check your top-priority values, and make sure that they fit with your life and your vision for yourself.
- Do these values make you feel good about yourself?
- Are you proud of your top three values?
- Would you be comfortable and proud to tell your values to people you respect and admire?
- Do these values represent things you would support, even if your choice isn't popular, and it puts you in the minority?
When you consider your values in decision making, you can be sure to keep your sense of integrity and what you know is right, and approach decisions with confidence and clarity. You'll also know that what you're doing is best for your current and future happiness and satisfaction.
Making value-based choices may not always be easy. However, making a choice that you know is right is a lot less difficult in the long run.
Frequently Asked Questions About Values
What Does It Mean to Have Values?
Your values are the beliefs and principles that you believe are important in the way that you live and work.
They (should) determine your priorities, and guide your decisions and the way you act towards others. When the things that you do, and the way that you behave, match your values, life is usually good.
Why Are Personal Values Important?
Understanding your values can really help make life easier, and make you happier.
This happens because when you acknowledge your values – and make plans and decisions that honor them – you can use your values to make truly informed decisions about how to live your life.
By understanding the real priorities in your life, you'll be able to determine the best direction for you, along with meaningful life goals. How Do I Bring My Personal Values to Life?
State briefly, in writing, what your values stand for and why they matter to you. This will help embed their importance.
Keep the definitions short and write them in your own words, so you are really connected to them, and they can seve as an easy reminder when there are decisions to be made.
For example, if one of your core personal values is “creativity” you might say, “I value it because the ability to solve problems and to come up with fresh, new ideas brings me joy and a deep sense of fulfillment.”
Last updated: October 2025
by Jonathan Hancock
