June 19, 2025

Managing Ambiguity

by Our content team
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Business leaders and managers face many challenges, not least the ability to make effective decisions based on unclear and shifting information. Ambiguity can be found at all levels of decision-making across an organization. It affects everyone, from the strategic leader wondering whether to re-structure the business or launch a new product, to the front-line manager considering which project to focus on or whether to recruit now or wait. This article looks at the challenges created by ambiguity, and outlines practical strategies to help reduce any negative impact.

What is Ambiguity?

Ambiguity means not knowing exactly what is going to happen. Everybody will have experienced ambiguity in some form or another, be it working on a project with unclear objectives or trying to make decisions with incomplete information. If it is not addressed, ambiguity affects organizational productivity and efficiency. Consequently, many employers recognize the importance of managing ambiguity as a specific competency within their people development and recruitment strategies.[1] Individuals who manage ambiguity well often demonstrate:

  • a capacity for creativity, innovation and ingenuity
  • an ability to lead and guide others through change management initiatives
  • an ability to challenge the status quo of systems and processes

What Problems Does Ambiguity Cause?

It is important to recognize that ambiguity can have both positive and negative influences. It can encourage the development of creative ideas and novel approaches to problems. However, it can also cause problems. In particular, ambiguity can:

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