June 19, 2025

Generation Flex

by Our content team
régine debatty / Flickr
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Flexible working features prominently in any discussion of work–life balance and for many organizations, it is the mainstay of their work–life policies and programs. However, despite the continuing employee demand for its introduction and/or expansion, for some workers there remains a certain stigma attached to the take-up of flexible working options. In this article, we explore both the growth of flexible working and the reservations some still hold, as well as the increasing business benefits and solutions it appears to offer.

Flexible Working – a Brief History

Flexible working may be a hot topic, but it is not new. Originally gaining attention in the 1970s, flexible working options such as part-time work and job-sharing were long derided as soft options for women who could not handle a full-time job. The ‘work, work, work’ ethic of the 1980s served to hamper further the fight for acceptance of flexible working and many people began to turn away from the idea of working flexibly for fear that they would be ridiculed or that their career aspirations would come to an abrupt halt.

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