AI-Powered leadership coaching,
on demand
Ask M: Coach gives you immediate, AI-powered leadership and management coaching. It’s seamlessly integrated into the Mindtools Content Hub to help you tackle real-world situations with confidence.

Personalized, expert-backed advice for managers who want to lead better
Ask M: Coach is a personalized coaching tool. It combines the speed and intelligence of AI with the trusted leadership and management resources in the Mindtools Content Hub. Whether you’re dealing with a difficult conversation, motivating your team, or planning your next career step, you’ll get relevant, trusted advice backed by 30 years of management and leadership expertise.
How it Works:
1. Enter your question: Whether it’s about handling team dynamics, giving feedback, or making tough decisions, just ask.
2. Receive an AI-powered response: Get instant research-based guidance or take it further with one-on-one coaching – your pace, your priorities.


Why use Ask M: Coach?
- Fast, AI-powered insights: Get expert-backed coaching whenever you need it.
- A real coaching experience with instant guidance: Build confidence fast with one-on-one conversations grounded in trusted research – always safe, always judgement-free.
- Tailored to your challenges: Receive responses designed to help you solve real-world management situations.
- Flexible and accessible: Ask M: Coach is part of the Mindtools
Content Hub so you can use it anytime, anywhere.
Who is Ask M: Coach for?
Ask M: Coach is designed for managers who want to develop their leadership skills – whether you’re new to management, facing fresh challenges, or just need some practical advice.
With expert-backed insights, you’ll get the confidence to lead effectively, inspire your team, and develop your leadership skills.

Unlock learning to suit every situation.
Get access to the Content Hub, our array of carefully crafted courses, insightful reads and practical bite size learning. Start with a 3-day free trial. For more information, read our Terms of Sale.
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Speak to our team
Why not book a no-obligation consultation call with us to discuss your organization’s learning and development objectives and how to maximise your budget.
Find out how Mindtools can:
- Empower employees with a wide array of skills
- Boost employee productivity and engagement
- Cultivate a connection between learning and business objectives
- Drive ROI through better leadership and management development.
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Explore Ask M: Coach in the Content Hub
Ask M: Coach is part of the Mindtools Content Hub, giving you access to a wealth of leadership and management resources.

Real Stories from Our Members
“I use Mindtools to better my skills as a leader with insights on how to grow in my role.” – Stephanie, USA
Frequently Asked Questions (FAQs)
How does AI coaching compare to a human leadership coach?
AI coaching offers 24/7 availability, unbiased feedback, and data-driven insights at a lower cost. While it may not replace human coaches entirely, it serves as a powerful supplement for continuous learning and leadership growth.
Who can benefit from an AI leadership coach?
Managers, executives, HR and L&D professionals, team leads, and aspiring leaders can all benefit from AI coaching to enhance their leadership skills.
How does the AI provide feedback and insights?
Ask M:Coach analyzes user input, tracks engagement, and provides tailored recommendations based on proven leadership best practices.
Is the AI coaching experience personalized?
Yes! The AI provides tailored coaching based on the information you share during your interactions. It responds in real time with expert-backed guidance, helping you navigate your specific management challenges and goals.
What leadership skills does Ask M:Coach help improve?
It focuses on decision-making, emotional intelligence, communication, conflict resolution, strategic thinking, and team management, as well as other key management essentials.
Is my data secure?
Yes, all interactions with Ask M:Coach are encrypted, ensuring privacy and data protection.