What is Strategy? Video

Video Transcript

Learn about the three levels of strategy, in this video.

Strategy is a word that gets mentioned a lot in business.

But what is strategy? And what does it have to do with the work you do every day?

There isn't really a definitive answer to what strategy is, because everyone has their own opinion.

However, one good way to look at it is to ask: "What do we need to do to win in our market?"

This is the key question that you need to answer when you develop a strategy.

This question also demonstrates that developing a strategy doesn’t involve analyzing just one thing.

Rather, it involves understanding your world in detail, and then mapping out your best possible route to success.

It can take a lot of thought and analysis to do this properly. Strategy development needs to happen on three levels.

The first level is corporate strategy.

For organizations with many different business units, this determines how the organization, as a whole, supports and enhances the value of the business units within it.

The next level is business unit strategy.

This describes how individual business units compete and win in their own, individual markets.

The objectives in the business unit strategy must be in line with the objectives of the corporate strategy.

The last level of strategy is team strategy.

Each team within a business unit has its own contribution to make, which means that it needs its own strategy to accomplish the larger goals and objectives of the organization.

No matter what your role, your work contributes to your team strategy, which contributes to the business unit strategy, which then contributes to the larger corporate strategy.

Each level is necessary, and important, to the success of your organization.

Now, read the article that accompanies this video to learn more about how you can develop a strategy for your team, business unit, or organization.

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Comments (12)
  • Over a month ago BillT wrote
    Hi lloydtan411, and Welcome to the Club!!

    I have tried the video and was able to view it in Firefox. Please try either updating your browser, or using a different browser. Be sure to let us know how you get along.

    Mind Tools Team
  • Over a month ago lloydtan411 wrote
    can't view the video
  • Over a month ago Midgie wrote
    Hi Divyamangal,
    Welcome to the Club.

    I see the vision statement coming first, and then the mission statement. As I said in a previous post - viewtopic.php?t=3130&p=25938#p25938 - the vision statement is like the goal of what you want to achieve and the mission statement is how you are going to get there.

    In what situation are you exploring vision and mission statements?

    Hope to see you around the Club and remember that we are always happy to help out, offering thoughts, ideas and suggestions.

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