The Hook Model of Behavioral Design Video

Video Transcript

Hook your customers and get them to invest in your product, with this four-step process.

Welcome to Mind Tools' video learning series.

Is there a product or service that you just can't live without? What about your smartphone? Your favorite streaming service? Or your social media account?

According to video gaming and advertising expert Nir Eyal, we enjoy using certain products so much that they've become essential to our everyday lives. Using them has become a habit.

In his 2014 book, "Hooked," Eyal outlined a four-step process for designing successful, habit-forming products. He called this the "Hook Model."

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