How to Handle Brinkmanship

Video Transcript

Protect yourself from brinkmanship using these seven strategies.

Welcome to Mind Tools' video learning series.

Brinkmanship is a negotiation strategy in which one party demands that the other agrees to their conditions – or loses the deal. It's about pushing someone to the edge, to see what they do next.

Brinkmanship is a high-risk strategy. It can be extremely harmful to goodwill, and it can easily backfire. But people sometimes use it to win a better deal, and to demonstrate their strength or dominance.

So, what can you do if someone tries to use brinkmanship against you? In this video, we explore seven strategies you can use to protect yourself.

To find out what they are, watch the full video by joining the Mind Tools Club today.

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