Browse Tools by Category
Start Here (3)
How Creative Are You?
Encouraging Team Creativity
Helping Your People Think Creatively
Generating Many Radical, Creative Ideas
Getting More from Your Idea Sessions
A Different Approach to Brainstorming
Understanding New Ideas by Brainstorming Questions
The Charette Procedure
Brainstorming Multiple Ideas With Multiple Stakeholders
Crawford's Slip Writing Method
Generating Ideas and Solutions From Many Contributors
Allowing Everyone to Contribute
Improving Group Brainstorming
Using Technology to Harness Your Team's Ideas
Other Idea-Generation Tools (5)
Using Comparisons to Express Ideas and Solve Problems
Improving Products and Services
Improving Products and Services
Attribute Listing, Morphological Analysis and Matrix Analysis
Tools for Creating New Products and Services
The Reframing Matrix
Generating Different Perspectives
Creativity Processes (9)
A Simple Process for Creative Thinking
A Powerful Methodology for Creative Problem-Solving
Encouraging and Managing Curiosity
Kano Model Analysis
Delivering Products That Delight
Putting the Customer at the Heart of Development
Generating New Ideas
Think Differently and Spark Creativity
Turn Your Idea Into Reality
Getting Good Ideas Off the Drawing Board
The Disney Creative Strategy
Fusing Imagination and Planning
Doblin's 10 Types of Innovation
Expanding Organizational Innovation
Bite–Sized Training (1)
Book Insights (16)
Beyond the Idea
By Vijay Govindarajan and Chris Trimble
This book shows you how to take action on innovative ideas. Learn more about...
Seeing What Others Don't
By Gary Klein
This book shows you how to have more "aha!" moments. Learn more about it...
By Bruce Nussbaum
This book looks at how we can all boost our "creative intelligence" to come...
The Art of Insight
By Charles Kiefer and Malcolm Constable
This book looks at how you can come up with more fresh ideas, and...
Red Thread Thinking
By Debra Kaye
This fascinating book explores how you can have better ideas and solve problems more...
Developing New Products and Services
By G. Lawrence Sanders
This book guides you through a process for delivering products and services that stand...
By Peter Sims
This book explores how small low-risk actions can help us discover, test, and develop...
By Dave Gray, Sunni Brown, and James Macanufo
This book looks at some new approaches to group creativity that are fun, dynamic...
By Kevin and Shawn Coyle
This entertaining book helps you come up with creative ideas by asking the "right...
Innovation to the Core
By Peter Skarzynski and Rowan Gibson
Most organizations recognize that innovating is crucial for survival. But few manage to translate...
By Ed Catmull, With Amy Wallace
In this book, Pixar co-founder Ed Catmull outlines the creative process behind the company's...
By Linda A. Hill, Greg Brandeau, Emily Truelove, and Kent Lineback
This book outlines how leaders at companies such as eBay and Pixar encourage innovation...
By Jon Kolko
This book describe a four-step process for developing products that people cherish. Learn more...
By Kelly Leonard and Tom Yorton
Learn how you can use the principles of improvisational theater to improve your collaboration...
The Art of the Start 2.0
By Guy Kawasaki
Get some practical tips for getting a new idea off the ground, whether you're...
Wired to Create
By Scott Barry Kaufman and Carolyn Gregoire
Human beings have an innate ability to be creative. Authors Scott Barry Kaufman and...
Expert Interviews (5)
The Power of Zigging When Everyone Else Zags
Being seen as crazy isn't always a bad thing, especially when you're an entrepreneur...
The Three Box Solution
"Innovation is important, innovation is hard, innovation can be done," says innovation and strategy...
In this interview Jonathan Fields tells us how to turn fear and doubt into...
How to Have Better Ideas
Andrew Razeghi, from the Kellogg School of Management, shares some of his top strategies...
The 4 Lenses of Innovation
In this interview, we learn about four ways of thinking you can adopt to...