Porter's Four Corners Model

Predicting Competitor Behavior

Porter's Four Corners Model - Predicting Competitor Behavior

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How does your organization shape its strategy, and how does it react to changing market conditions?

Many factors influence the moves that your organization makes, including customer expectations, financial goals, corporate culture and values, people's skill and ability levels, and even assumptions about strengths and weaknesses.

The same is true of your competitors. When it comes to predicting how they will behave in the future, it's important to look at all of the factors that could influence their decisions.

In this article we'll look at Porter's Four Corners Model, a framework that you can use to analyze your competitors and predict their future behavior.

About the Model

Michael Porter, Harvard Business School professor and creator of other well-known strategy tools such as Porter's Five Forces and the Value Chain, developed the Four Corners Model to help organizations analyze their competitors' positions, and predict their future courses of action.

Porter's Four Corners Model is shown in Figure 1, below:...

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