What Is Employer Branding?
Making Your Organization Appealing to Top Talent
Why would anyone want to work for your organization? It's a serious question, and one that you need to address head-on if you want to attract and retain the very best talent.
You may find that the question has several answers. If so, that's great – the more reasons you can find, the better!
When you put those answers together, you have the basis of your "employer brand" – in other words, you have crucial information that you can use to promote your organization to potential new recruits.