7 MIN READ
Georges and Guenzi's Customer Trust Model
Increasing Customer Loyalty With Trust
Do you know what it takes to build trusting relationships with your customers? After all, you can't just look a potential client in the eye and declare, "Trust me, I'm a salesman!"
You can earn people's trust and, hopefully, their continued loyalty, through specific actions and behaviors – and by knowing which behaviors and traits to avoid!
For example, you could be making progress with a confident, engaging sales pitch, only to lose the deal at the last minute by suddenly pushing you potential customer too hard.
In this article, you can explore the Customer Trust Model – a popular framework for understanding how to set the stage for a rewarding, long-term association. And you can learn why it's not just a powerful sales tool, but also something that can be applied to many workplace situations.