Georges and Guenzi's Customer Trust Model
Increasing Customer Loyalty With Trust
Do you know what it takes to build trusting relationships with your customers? After all, you can't just look a potential client in the eye and declare, "Trust me, I'm a salesman!"
You can earn people's trust and, hopefully, their continued loyalty, through specific actions and behaviors – and by knowing which behaviors and traits to avoid!
For example, you could be making progress with a confident, engaging sales pitch, only to lose the deal at the last minute by suddenly pushing you potential customer too hard.
In this article, you can explore the Customer Trust Model – a popular framework for understanding how to set the stage for a rewarding, long-term association. And you can learn why it's not just a powerful sales tool, but also something that can be applied to many workplace situations.