Creating Effective Presentation Visuals

Connecting People With Your Message

Slide-based presentation

© iStockphoto

Learn how to create stunning visuals.

Apple® founder Steve Jobs was known widely for his great presentations. His unveiling of the iPhone® in 2007 is considered to have been one of his best presentations ever, and, if you were one of the millions who watched it online, you'll know why. The presentation was engaging, and passionate.

Jobs was particularly well known for building his presentations around powerful visual aids. He knew that slides are most effective when they tell a story rather than convey information, so his visuals were simple, elegant, and image-based. They complemented and reinforced his message, and they never competed with him for his audience's attention.

You don't have to be Steve Jobs to give a great presentation, but you do need great visuals. They convey a powerful message about your ideas and your brand, so it's essential to get them right. In this article, we'll look at how you can create effective presentation visuals – slides that connect your audience with your message.

Why Simplicity Speaks Volumes

The saying "A picture is worth a thousand words" is popular for a good reason: the human brain processes information more effectively when it is accompanied by images, or by short, memorable statements. This means that when you use simple, image-based slides to support your message, your audience can better grasp the information you're communicating.

However, many people use too many slides, or they build presentations around visual aids that are word-heavy or excessively complex.

These kinds of visual aids can negatively affect your presentation. Let's look at some examples:...

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